The coat had to take wind that actually exists on the Molo. We recce’d the hour and waited for it. Lifestyle frames stayed live; we did not composite limestone behind a studio stand.
The stills LUT was the show LUT. Print and 9:16 came from the same masters, cropped with the media plan in the folder, not guessed in traffic.
The agency cut a fifteen-second loop a season later without calling for a reshoot.